Remember when Margaret Atwood released a limited run of her latest book, the essay collection In Other Worlds, on “treeless” paper? That publicity stunt has paid off with real-world dividends, as Canadian consumers are now able to purchase a similar type of straw-based copy paper.
The new kind of eco-friendly paper, produced by Winnipeg-based Prairie Pulp & Paper and manufactured in India, contains 80 per cent straw from “leftover by-product of harvested wheat crops” and 20 per cent Forest Stewardship Council“certified wood fibre. It is now on sale at Staples stores across the country under the brand name Step Forward Paper.
The initiative was organized in partnership with Canopy, the Vancouver-based not-for-profit that has played a key role in helping the publishing industry reduce its carbon footprint by adopting eco-friendly paper.
In case you’re wondering, Quill & Quire is printed on 100 per cent Ancient Forest Friendly paper. In 2011, Canopy awarded the magazine a Gold Award “in recognition of superior and ongoing efforts to conserve the world’s forests.”