Despite an unsteady book industry, The Guardian reports there is a growing appetite for self-publishing, citing the rapid growth of one of the first online print-on-demand publishers. Lulu, now five years old, is doubling in size every year and claims it publishes 4,000 new titles each week.
Lulu’s success has attracted traditional book retailer Borders to partner with it, and to launch a personal publishing program in 13 stores across the U.S.
In-store interactive kiosks will enable people to publish their own books-on-demand for just a few hundred dollars – though editing and marketing services cost extra. As for readers, well, what author can really count on those, anyway?