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James Frey and the Marlboro man

After being much-chastised for trying to pass his first novel off as a memoir, James Frey, author of a A Million Little Pieces, is preparing to release a new novel in May. Apparently embracing his controversial side, Frey has asked artist Richard Prince to design the cover for Bright Shiny Morning, Page Six reports.

Prince has been shaking up the New York art scene with his highly sought-after photographs of billboards, such as Marlboro ads “ works that were originally created by other photographers.