Quill and Quire

Marketing Coordinator

Harlequin Enterprises Limited Published: June 27, 2018
Location
Toronto
Job Type
Full-time
Category
Default
Date Posted
2018/06/27
Application Deadline
2018/07/27

Description

Are you ready to step into a creative Marketing Coordinator role, with a leading global publisher?

With over 200 books sold every minute around the world, Harlequin offers readers a broad range of reading in many genres with titles that regularly hit the New York Times, USA Today, Publishers Weekly, and Bookscan bestseller lists, including the coveted #1 position.

If you are ready to join a results-oriented environment, filled with creative and talented people, then this may be the right fit for you!

Job Summary:
You will work on our commercial and literary fiction and nonfiction lists, and report to a Marketing Manager.

You will help see a book campaign through its entire life, from early stage (reading manuscripts and brainstorming marketing plans that include galley strategy, promotional material, online engagement, and advertising), right through to development and execution.

You Are:

  • Extremely creative, AND you care about excellence of execution (the nitty gritty details of how to get things done).
  • Comfortable working with our large team of marketers, editors and designers, and authors, and can manage many administrative tasks at once (budget grids, work-back schedules, presentation decks, mailings, scheduling meetings, etc.).
  • Passionate about books (and the arts), and this shines through everything you do.  You keep on top of trends; your customer service and communication skills are impeccable.
  • Familiar with, or have worked in, the book industry, and have a publishing program education and/or a marketing background.
  • A strong communicator and collaborator, and will add value to our Corporate culture, with your “can do” attitude.

Your Responsibilities Include:

Author Brand Management – 35%
Includes marketing plans from brainstorm through to execution, including:

  • Advertising and cross promotion plans
  • Setting goals and targets
  • Managing budgets
  • Producing material (ie. Advance Reader Copies, e-cards, bulletins, marketing decks, book covers)
  • Accountability (liaising with colleagues, authors and agents)

Marketing Administration – 35%
Maintaining a well-oiled machine, including:

  • Online Resource catalogue (Edelweiss)
  • In-book ads
  • Meetings, emails, research
  • Inputting marketing plans, department liaison, work-back schedules

Marketing Materials – 20%
Advance Reader Copies, Swag and Sales Presentations

  • Manage the production, design and copy
  • Coordinate quantities and distribution
  • Understand the strategy behind each project

Digital and Social Media Strategy – 10%

  • Includes content strategy, analytics, platform trends, digital advertising and BookClubbish blog posts as it relates to business development

External, qualified applicants, are asked to submit a cover letter and resume, via the Careers section on our website: http://careers.harlequin.com/

Harlequin is an equal opportunity employer.  We thank all applicants for their interest, however, only those candidates selected for an interview will be contacted. 

Harlequin is committed to providing accommodations in all parts of the hiring process.  If you require an accommodation, we will work with you to meet your needs.