About the role

Between the Lines is seeking a Publicity, Promotions, and Marketing Manager to promote our books to the media, the public, and academics, and contribute to the general administration of the press.

This is a hybrid position with a mix of remote and in-person work at our office at 401 Richmond, a restored heritage building turned arts-and-culture hub in downtown Toronto.

This is a full-time permanent position of four days per week (Mon–Thurs). The gross annual salary for this position is $51K per year, and this rate increases for cost of living annually each November. After completing a probationary period, the compensation package will include health and dental benefits, paid sick days, and four weeks’ paid vacation per year.

Some lifting of heavy boxes and in-person work will be required in this position. Some evening and weekend work is required for events.

You are:

• Passionate about progressive politics and familiar with the types of books we publish and the wider political conversations they are part of;
• Excited about the opportunity to work with activist authors and readers;
• Experienced in working collaboratively;
• Self-motivated and successful at managing your own labour in a workplace without bosses.

Responsibilities

• Develop and execute title-specific publicity, promotion, and marketing campaigns, including media pitches;
• Maintain media and contacts lists (including traditional media, independent media, and influencers), organize media outreach, solicit book reviews, and distribute promotional and review copies of forthcoming titles;
• Create physical and digital press kits, publicity, and marketing materials;
• Track and manage book prize submissions;
• Plan and host in-person and virtual author events, including launches, panels, and readings;
• Liaise with authors on promotional activities, including author interviews;
• Coordinate BTL’s participation in conferences, trade shows, festivals, and industry events;
• Plan coordinated social media and Mailchimp campaigns and run daily upkeep of X, Bluesky, Facebook, and Instagram;
• Run BTL’s blog;
• Track and record media coverage, update internal reports, and circulate publicity updates to sales representatives;
• Collaborate with and support the Sales and Marketing Manager;
• Participate in weekly staff meetings, as well as editorial committee meetings approximately six times per year;
• Contribute equally to the general administration and running of the press.

Required skills

• Proven experience in publicity and media (publishing industry experience is an asset);
• Proven experience planning and executing coordinated social media and newsletter campaigns;
• Proven experience in event planning, both virtual and in-person;
• Ingenuity, initiative, and enthusiasm;
• Excellent organization, time management, and planning skills, including experience managing projects from inception to completion;
• The ability to juggle competing tasks and demanding deadlines;
• Excellent verbal and written communication skills with a demonstrated facility for relationship management;
• Strong critical thinking and analytical skills, attention to detail;
• A post-secondary degree preferred;
• Ability to travel for work.

Nice to have

• Business administration skills;
• Graphic design experience;
• Grant-writing experience;
• Fluency in French.

These requirements are guidelines only. If you don’t satisfy every requirement or meet every qualification listed, but have relevant or transferrable experience that makes you a great fit, we encourage you to apply.

About BTL

Between the Lines is a social movement press founded in 1977. We publish books that expose and challenge oppression in our society. We aim to amplify the struggles of Black, Indigenous, and racialized communities; migrants; women; Queer folks; and working-class people. BTL is proudly left-wing and the books we publish reflect our activist roots and our commitment to social justice struggles.

As a product of New Left radicalism, BTL embodies the cooperative and democratic ideals of its founders. BTL has no boss, no individual owner; we are run by four core staff members and a dedicated volunteer editorial committee. Decisions on what we publish are made by consensus. We publish books not to seek profit, but to archive and promote struggles for a better world, challenge the mainstream, and offer readers new perspectives on critical political issues.

Our press is situated in Tkaronto (Toronto), traditional Wendat, Anishinaabe and Haudenosaunee territory subject to the Dish with One Spoon treaty. 

How to apply

Please send a cover letter and resume as a single document in PDF format to [email protected] by Thursday, April 3, 2025. Please include “Publicity, Promotions, and Marketing Manager” in the subject line. Interviews will be conducted over Zoom with an expected start date early May.

BTL is an equal opportunity employer committed to building a diverse and inclusive workplace. We strongly encourage candidates from all backgrounds to apply, and particularly welcome applications from individuals from groups underrepresented in the publishing industry.

We thank all applicants for their interest, but only those candidates selected for an interview will be contacted.