Quill and Quire

Trade Publicity & Marketing Associate

Scholastic Canada Ltd. Published: November 18, 2021
Job Type
Date Posted
Application Deadline


Do you love organizing an event from start to finish, especially one that involves making a bunch of parents and kids very happy? Do you scour websites and social media for new opportunities or ideas to promote product? Can you find the typo in this job posting (and think you probably could have written a better one)? Scholastic Canada’s Trade Division is seeking a Publicity & Marketing Associate to join our energetic marketing and publicity team.

Scholastic Canada is the country's leading publisher and distributor of children's books in both official languages. For over 60 years, Scholastic Canada has introduced young people to the joy of reading with books from leading brands and authors including Robert Munsch, Dav Pilkey and J.K. Rowling.


WORK LOCATION: This position would normally work out of our Toronto downtown office located at 604 King St. West. While staff are still currently working remotely due to the pandemic, we are looking to resume in-office operations in the future.


  • Author and illustrator care, including the organization of author tours and events with stores and libraries (virtual and in-person)
  • Pitch to media and festivals
  • Create press kits for key titles and authors
  • Manage the media mailing list and review copy mailings
  • Collaborate closely with our social media specialist on the creation of social media campaigns and posts, as well as be the back-up for social media
  • Be an integral part of the planning and execution of marketing and publicity strategies
  • Actively participate in internal sales conferences and sales strategy meetings


  • 3-4 years of experience in the publishing industry
  • Strong familiarity with the children’s book scene in Canada (media, authors and illustrators, annual festivals, bookstores, trends, top sellers)
  • A desire to think “outside-the-box” and find new ways to engage young readers
  • An ability to work autonomously, but also the love of contributing in a team environment
  • Event experience, including a passion for logistics and a desire to execute the best experience for creators and their audience
  • A proven understanding and interest in social media as a marketing and publicity tool (Instagram, Twitter, TikTok, and Facebook)
  • Proficient in Microsoft Office products (including PowerPoint, Excel, Outlook and Teams)
  • Knowledge of BNC SalesData /CataList and Book Manager also an asset
  • Strong writing skills and a keen design eye
  • Valid driver’s license is an asset


  • Competitive compensation package
  • Attractive corporate RRSP program
  • Health and Dental Benefits after probationary period
  • Employee discounts on Scholastic merchandise

If you are interested in the above position, please forward a copy of your resume including salary expectation by December 2, 2021 to:

Human Resources Division

E-mail: resumes@scholastic.ca

Scholastic is an Equal Opportunity Employer. We thank all applicants for their interest in the position, however only those under consideration will be contacted.

We embrace diversity in our people, products and ideas. We believe in: the worth and dignity of each individual, respect for the diverse groups in our multicultural society, the right of each individual to live in a wholesome environment, high moral and spiritual values, the democratic way of life with basic liberties and responsibilities for everyone, representative government and even-handed justice that maintains equality of rights for all people, cooperation and understanding among all people for the peace of the world, the basic freedoms of all individuals (we oppose discrimination of any kind on the basis of race, creed, colour, sex, sexual orientation, gender identity and expression, or national origin), and the fair discussion of all sides of the issues of our time (with deep respect for facts and logical thinking in our books, classroom magazines, and educational materials used in schools and homes).

Recruitment-related accommodations for disabilities are available to applicants who are selected for an interview. Please notify the interviewer in advance of any accommodations you require.