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How to make a bookstore window display

Michael Cho is a Toronto cartoonist whose work will have a familiar look to folks who shop at Pages Books & Magazines — Cho has designed the occasional display for the Queen Street store’s main window. Most recently, Cho put together a tableau that was up in January to promote his own children’s book Media Madness (Kids Can Press) and Brian McLachlan’s graphic novel No Dead Time (Oni Press).

In a photo essay on his blog, Cho outlines the entire process of creating the display, from brainstorming to thumbnail sketches to creating a scale model to making some late revisions. (“It turns out the actual display area is quite a bit shorter than the window area. Hence, I needed to revise the display to add more room to both sides,” he explains.)

Related links:
Click here for Michael Cho’s blog entry on designing the Pages window display