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“Books make great gifts”

There are less than two weeks until Christmas, and didja know that books make great gifts? If you didn’t, the aptly named BooksAreGreatGifts.com will tell you why, with a Youtube video of various authors and celebrities offering their reasons for giving books as presents during the holidays. It’s a strange medley of celebs: Martha Stewart, Elmo, Maya Angelou, Kathie Lee Gifford, Dean Koontz (who has a strange eyebrow-raising thing going on, particularly when he says, “Isn’t that thrilling?”), and Julie Andrews, to name a few.

And, if you don’t celebrate Christmas, never fear — there’s a sidebar with a few reasons why books make great Hanukkah presents. For instance: “After you’ve been eating latkes and sufganiyot for 8 days, all you really want to do is curl up with a good book.”

The site is a production of the Association of American Publishers; the video, which runs just over two-and-a-half minutes, was produced by Random House Inc.

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December 12th, 2008

12:08 pm

Category: Authors

Tagged with: marketing