4. I decided to reposition the rabbit so that, at first glance, it was not entirely clear what kind of creature it was (it also made for a very dramatic wrap-around to the back cover). I toned down the text and made the layout a bit more organic. Some of the feedback on this version was overwhelmingly positive; some was completely the opposite. One newspaper reviewer who received an advance copy was horrified to find what appeared to be a skinned dog on the book. Reactions to the image seemed to be taking attention away from the book itself.
Book culture