While many American houses are shuttering their specialty divisions and laying off employees, HarperCollins is bucking its own trend by creating a new division. It Books will focus on “pop culture, sports, style and content derived from the Internet,” according to The New York Times. One of the debut offerings, for instance, will be a collection of Twitter posts.

This Quillblogger hardly considers himself elitist, and would love to see more people reading, but is reproducing the most popular subjects on the Internet “ where, in many cases, it can still be read “ in book form really a step in the right direction?