Last night, journalist Rod McQueen celebrated the launch of his latest book at Books for Business in downtown Toronto. The book, entitled BlackBerry: The Inside Story of Research In Motion (Key Porter Books), is about the Waterloo, Ontario-based tech giant.

Books for Business founder and president Jane Cooney with Key Porter managing editor Jonathan Schmidt.

McQueen (left) hand-sells a stack of his books to reader Rick Fitzgerald.

Cupcakes decorated with confectionary BlackBerrys “ the device, not the fruit.