Looks like Frog Hollow’s happy ending was short-lived. Though the financially strapped Halifax bookseller seemed poised for recovery after moving to a new location last June, owner Heidi Hallett sent a letter to media today saying that the store will close for good on Aug. 22:

Sales at Frog Hollow have dropped by 50 percent since 2003. After reviewing our second quarter sales, I had to make the gut wrenching decision that the business is no longer viable. While our move to Brenton Street resulted in an immediate increase in traffic and sales in June, it was simply not enough to see us through these incredibly difficult times.

Closing Frog Hollow is a decision that has been very difficult to make, but we have exhausted our options over the last year and a half. Anyone who has been following our story knows that closing is a last resort for us.

A clearance sale will be held from now until closing day. In her message, Hallett encouraged patrons to continue to support nearby indie booksellers Bookmark and Woozles.