Yesterday, The New York Times‘s Edward Wyatt reported on HarperCollins’s first foray into the world of digital publishing. Go It Alone! The Secret to Building a Successful Business on Your Own, by Yale professor and e-business expert Bruce Judson, has been chosen as the publisher’s first online offering. Accompanied by browser-generated ads and links to buy the book, the book’s full text, indexed for search engines, is currently available for free viewing and printing on Judson’s website, www.brucejudson.com. The book was originally published in 2004.

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Click here for the NYT story on HarperCollins