Film blog Cinematical recently featured a short, comical report on McDonald’s full-scale PR campaign on the eve of the release of the filmic adaptation of Eric Schlosser’s book, Fast Food Nation. Blogger Martha Fischer writes, “Among the tactics reportedly being considered are a ‘truth squad’ (maybe they’ll carry around a giant, inflatable fry), a ‘campaign to tell the real story’ (‘Massive amounts of fat are good for you!’ ‘Animals totally love factory farms!’) and, most tantalizingly, efforts to ‘discredit the message and the messenger.'” Good grief.

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Click here for the Cinematical piece