Chances are the Zit Remedy will appear in a few proposals for ECW's new pop culture series

When U.K. publisher Continuum put out a call for its popular 33 1/3 music-essay series earlier this year, it received 471 submissions. Judging from that number, Toronto’s ECW Press will have no problems finding people who want to write for its new line of pop culture books.

Pop Classics will offer “intelligent but accessible arguments about why a particular pop phenomenon matters,” according to an ECW press release. Each title will run between 20,000 to 40,000 words, and can be about any TV show, book series, author, film, band, or video game “ whatever subject “has you giving a well-intentioned Skinny Puppy CD to your grandma or Degrassi DVDs to your dad.”

Submission guidelines are available on the ECW website.