It’s a textbook marketing problem: an established and highly successful brand name loses a little of its lustre. A new owner steps in. How can it refresh the brand?That’s the situation John Wiley & Sons ... Read More »

At a time when publishers are producing greater numbers of titles in the hope of finding a successful niche, a new computer book series must battle fiercely for scarce shelf space. More than ever it ... Read More »

Since Eaton’s introduced the first mail-order catalogue in 1884, direct marketing has proven to be a lucrative way for retailers to increase sales and personally connect with customers. However, in today’s electronic world, the Internet ... Read More »

Looking to promote your computer books to programmers and developers? Here are some web sites you should know about:slashdot.org/books is news central for nerds. One of Newsweek’s favourite technology sites and Yahoo’s “Best Geek Hangout” ... Read More »

With big dot-coms like Yahoo! and eBay suddenly out of favour on Wall Street and growing concerns about the long-term viability of the e-tailing sector, one might reasonably expect books on e-commerce to be taking ... Read More »

As anyone who’s been told that their six-month old computer is obsolete knows, the computer industry never stands still. Publishers who sell books designed to help people use their computers have to adopt a similar ... Read More »

A chain of computer book specialty stores that once boasted half a dozen locations across Canada and was considering expansion into the U.S. has closed its final store, a victim of the tech crash and ... Read More »

Computer books are very solid performers. The bestsellers by far (at the university bookstore where I work) are the programming books. These books sell at a whopping $2,200 per lineal foot per year, topping all ... Read More »