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Amazon recommends and offends

Margaret Atwood finds items that are “quite offensive” when she browses online, at least on Amazon.com.

According to an article from The Times, Atwood spoke out against online book browsing at the London Book Fair last week: “You are not going to get the same experience on the net. Amazon is trying, by saying, ‘If you like this book you might like this other book’, but it’s often something quite offensive that they suggest.”

Fellow author Kazuo Ishiguro also enjoys wandering the shelves but says he finds the Internet more useful for research purposes. However, the practice occasionally backfires.

“Amazon’s recommendations were often amusingly useless, he added. ‘One of the last books I bought was a study guide to one of my old books, The Remains of the Day. Now they keep recommending my own books to me’.”