Isabel Losada has just wrapped another day sitting in the window of a Parisian bookstore. That’s four down and two to go for the U.K. author, who’s in town to promote the release of the French-language translation of her 2001 book, The Battersea Park Road to Enlightenment/Mes Tribulations sur le chemin de l’éveil (Presses du ChÃ¢telet).
It isn’t the first time Losada has been “author in residence in window” (as she refers to the experience on her website). Last year, the author — who also wrote the 2004 bestseller For Tibet, with Love — set up shop for a week in the window of a London Waterstones to mark the SW11 Literary Festival. This time around, she’s parked her publicity/merchandising stunt from 9 a.m. to 7 p.m. in the window of W.H. Smith, the largest English-language bookshop in Paris. If a recent status update on Losada’s Facebook page is any indication, the setting hasn’t been ideal for selling a French-language title: