Print
For the print design, M&S publisher Ellen Seligman determined: “We wanted something that was smart and captured the eroticism of the book, but that didn’t have the campy look of the one that went viral. It’s to remind readers that this is a classic of Canadian literature.”

Random House of Canada senior designer Five Seventeen tried several options, purposely staying away from bear imagery. This rejected cover “came across a little more Fifty Shades of Grey than it should.”