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Great moments in embargoing: buttertart edition

Publishers will often embargo a book “ that is, make it unavailable to reviewers and the media, and occasionally even booksellers “ if they feel it contains information or revelations so sensitive that, were they to get out, they would imperil the book’s sales potential. Most often the books in question are highly charged political books, works of investigative journalism, or memoirs that dish the dirt. (Embargoing novels “ just cuz “ is much more rare, but not unheard of.)

The best ever example of this practice, however, has to be the note we found in the copy that was sent to us of Marty’s World Famous Cookbook by Marty Curtis, published by Whitecap Books:

A little closer:

Our sense of journalistic integrity compels us to reveal that the secret ingredient is… TLC.