…Or at least by its title. The Bookseller magazine has announced its “winner” of the Bookseller/Diagram Prize for Oddest Book Title of the Year: The 2009-2014 World Outlook for 60-Milligram Containers of Fromage Frais.
The book in question is actually a statistical report written by Philip M. Parker, a professor of marketing at Insead, an international business school in France.
The New York Times reports:
[F]ollowing well-established awards practice, Philip Stone, the magazine’s charts editor and awards administrator, released a congratulatory statement on Thursday. Sadly, it was not a ringing endorsement of the winner.
What does the future hold for these items? Mr. Stone asked, speaking of fromage-frais cartons. Well, given that fromage frais normally comes in 60-gram containers, one would assume that the world outlook for 0.06-gram containers of fromage frais is pretty bleak. But I’m not willing to pay £795 to find out.
The “losing” titles on the award’s shortlist? Curbside Consultation of the Colon, Strip and Knit With Style, Techniques for Corrosion Monitoring, and The Large Sieve and Its Applications.