…Or at least by its title. The Bookseller magazine has announced its “winner” of the Bookseller/Diagram Prize for Oddest Book Title of the Year: The 2009-2014 World Outlook for 60-Milligram Containers of Fromage Frais.

The book in question is actually a statistical report written by Philip M. Parker, a professor of marketing at Insead, an international business school in France.

The New York Times reports:

[F]ollowing well-established awards practice, Philip Stone, the magazine’s charts editor and awards administrator, released a congratulatory statement on Thursday. Sadly, it was not a ringing endorsement of the winner.

What does the future hold for these items? Mr. Stone asked, speaking of fromage-frais cartons. Well, given that fromage frais normally comes in 60-gram containers, one would assume that the world outlook for 0.06-gram containers of fromage frais is pretty bleak. But I’m not willing to pay £795 to find out.

The “losing” titles on the award’s shortlist? Curbside Consultation of the Colon, Strip and Knit With Style, Techniques for Corrosion Monitoring, and The Large Sieve and Its Applications.