It is a truth universally acknowledged that an author with a book to promote will be in want of a blog. We just never suspected that the author in question would be Margaret Atwood.
It appears that the internationally renowned, Giller and Booker Prize-winning author has embraced digital media with all the enthusiasm of a hyperactive teenager. First, she appeared on Twitter. Now, she has launched a blog, which will apparently follow her publicity tour for her new novel, The Year of the Flood, which will be published by McClelland & Stewart in September.
And what does Atwood’s debut blog post feature? Giant phlox, of course:
Welcome to the beginning of the tour! This is the first post. Here is a picture of me in the garden with Giant phlox, before starting out. Will I shrink during the tour? Will I survive it?
Another post informs readers about Atwood’s upcoming trip to Edinburgh for the Aug. 30 U.K. launch of the novel, which will feature a “dramatic and musical event” performed in part by composer Orville Stoeber. (A similar Toronto event at The Cathedral Church of St. James is planned for Sept. 24.)
In the meantime, it looks like the author will be blogging up a storm. Can a cellphone novel be far behind?