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Shortcovers rechristened Kobo, with no branded e-reader in sight

It’s official: Shortcovers, the Indigo-owned e-book service launched less than a year ago, has a new name. At midnight last night, the company was rechristened Kobo (an anagram of “book”), and along with a redesigned website and mobile app, introduced several new features. However, no mention was made of a branded e-reading device, despite recent speculation.

What does the name change mean? Presumably, if the Shortcovers brand is starting from scratch all over again, we can expect more than simply a new “look and feel.” But the initial changes, outlined in a blog post by Kobo CEO Mike Serbinis, seem fairly minor. They include the ability to browse by category (fiction, romance, sci-fi & fantasy, etc.), a regularly updated bestsellers list, and recommended reading lists.

Serbinis says to also expect new apps, new “supported devices,” and expanded international offerings, including the ability for consumers around the world to make purchases in their local currency.

To experience the new Shortcovers, go to kobobooks.com.