Making good on its promise to go global, Indigo co-owned e-reading service Kobo “ formerly known as Shortcovers “ announced today that it has launched an e-book store for the U.K., the company’s first region-specific launch outside of North America.

According to the press release, Kobo has partnered with several U.K. publishers, including Random House U.K., Penguin U.K., Bloomsbury, Simon & Schuster U.K., and Faber & Faber. The company is also working with the Independent Publishers Guild to make sure smaller presses are represented in its list. The new U.K. store will include a bestseller list specific to the region, and local titles will be highlighted on the website.

Michael Tamblyn, Kobo’s executive vice-president of content, sales, and merchandising, says in the release that this is the first of many international launches for Kobo this year.

Our focus is on assembling the world’s best catalogue of content for our readers and delivering a fantastic purchasing and reading experience on any device a customer chooses, Tamblyn says. We will also provide readers in the U.K. with a huge selection of content.