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CTV launches Giller reading initiative

As part of its efforts to promote the upcoming Scotiabank Giller Prize broadcast, CTV has launched an online reading initiative that encourages the public to pledge to read one or more of the Giller nominees in advance of the awards gala. According to the “One Country, Five Books” press release:

After pledging to the Book Club, readers can then share their choices with friends online, observe which books are most popular with fans, and monitor which regions of Canada have the highest number of pledges…. Expanding on the One City, One Book initiative that began in Seattle in 1998 and has taken off around the world, One Country, Five Books is a social and traditional media campaign intended to bring Canada together around the Scotiabank Giller Prize. Will Newfoundland pledge to read Annabel by Kathleen Winter? Will Winnipeg band together to read David Bergen’s The Matter With Morris? Which of the five books will prove most-pledged among Canadians?