Click on the thumbnails to see how designer Michel Vrana turned up the heat on an amphibian in peril for the cover of Tom Rand’s Waking the Frog: Solutions for Our Climate Change Paralysis (ECW Press).
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- FINAL. The final cover increases the contrast between the background colour and the steam, trades in the rolling boil for a bubbling one, and brings the vapour in front of the type. A white drop shadow helps to pull the title out from the background, the amphibian's angle is tweaked so it dangles more convincingly from the word frog, and the larger subhead fits more comfortably in the space around the frog's leg.
- Waking the Frog
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- 3. Though the symbolic frog had its fans, the climber ultimately won out, and the publisher requested that the frog look more in peril. This treatment traded in a slightly cartoonish background for a more realistic one. Better, but the frog needed to look like it was in even more danger.
- Waking the Frog
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- 2 a & b. Two other early comps involved the frog jumping out of frame, having already escaped the dangerous water, and a layout meant to evoke a caution sign with the image of a frog standing in for the word (my personal favourite from this round).
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- 1. The title of <i>Waking the Frog</i> is a warning, meant to evoke a metaphorical frog dumped into a vat of gradually warming water, slowly boiling to death without realizing it. The first approach to the cover featured a frog using the letters of the title as a means to escape the boiling water, which emphasized the idea of solutions that appears in the subtitle.
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