When the Penguin Random House merger was first announced, a few creative types went Photoshop-crazy devising logos for the new company, most of which involved penguins perched on top of houses.

Today, as part of its new “brand system,” the international mega-publisher revealed its new corporate wordmark, which is a much more elegant and understated design than those floating around the Internet. The logo, designed in a Courier-style font called Shift, will most often be paired with logos for the publisher’s various 250 brands and imprints.

Here’s how those logos will look: