The Globe and Mail has picked up on Heather Reisman’s plans to add more toy offerings to Indigo’s product mix. This is old news to industry folk, but the piece does highlight one intriguing stat: “Last year, about 70 million people visited Indigo’s superstores, but only about 20 million of them actually made a purchase, [Reisman] said. If Indigo can convert one more browser into a buyer — out of every 100 visitors — it would add $20-million to sales, she said.”

Related links:
Click here for the Globe and Mail item
Click here for a September 2006 Q&Q story on Indigo’s “edutainment” program