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Coach House promotes new Alexis book with scavenger hunt

SeptemberReviews_HiddenKeys_CoverToronto’s Coach House Books is promoting the publication of The Hidden Keys, the followup to André Alexis’s Scotiabank Giller Prize–winning Fifteen Dogs, with a scavenger hunt.

Beginning Aug. 15, one advance reading copy of the title will be hidden each day somewhere in Parkdale‚ the neighbourhood in which The Hidden Keys takes place. “Most of the locations have been pulled directly from the book, since the neighbourhood itself acts as much like a character as it does a setting‚” says Coach House publicist Jessica Rattray.

Coach House will tweet three clues each day of the two-week hunt. Successful book hunters who post a photo of their prize will also be entered for the chance to win a prize pack later in the month.

Rattray says Coach House wanted to launch the book in a fun way that honours the story’s locale – an interesting neighbourhood that “could use a little love.” The hunt also mimics aspects of the story’s plot‚ in which a hired thief steals mementos from across Toronto to unlock a secret inheritance. Rattray says the publisher hopes all of the sleuthing gets readers “in the mood to be curious” and tackle the book’s puzzle.

The Hidden Keys will officially be published on Sept. 19.