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Sexing it up

Penguin U.K.’s let’s-sex-up-reading campaign from earlier this year is still drawing notice. The latest example is this piece from the online B.C. magazine The Tyee. Writer Shannon Rupp has a few promising ideas on how to expand the campaign, including personal ads in the back of book catalogues, in-store hotels at book superstores, and “a dating service where people are matched according to what they read.”

Related links:
Click here for The Tyee‘s piece on making reading sexy