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Have your say re: parity

Like many booksellers, Chris O’Brien, owner of The Miller’s Tale in Almonte, Ontario, has been wrestling with the issue of dollar-parity. As O’Brien explains on his store blog, this is the approach he’s come up with:

After many a sleepless night (well, actually, sleep is not one of my many problems) I have decided to offer my customers THREE, yes 3, choices.

Choice # 1
Ignore the following two choices and be kind to my bottom line.

Choice #2
Take 10 % off all purchases (except tickets) during the month of November. This is to celebrate our TENTH Anniversary.

Choice #3
You have the right to choose to pay the US price, when there is a US price listed on the book.

The choice is completely up to you
.

As reported on Q&Q Omni, other booksellers are making similar decisions, even as more publishers wrestle with how to get their prices down. Q&Q plans to launch a more formal online discussion group on the subject of parity soon, but in the meantime, we invite you to share your own views in the comments field of this post. How bad could things get? What needs to be done? Who needs to do it?