Random House of Canada is expanding its editorial presence beyond its downtown Toronto headquarters, launching what it describes as a “boutique imprint” under West Coast“based publisher Robert McCullough.

Appetite by Random House will publish about 10 lifestyle titles per year, beginning with the May release of Rob Rainford’s Born to Grill: Over 100 Recipes from My Backyard to Yours, by the Canadian chef and host of the Food Network’s Licence to Grill. That will be followed in the fall by Jerusalem: A Cookbook by Yotam Ottolenghi (author of Plenty); Modern Flavors of Arabia: A Food Journey Through the Middle East by Suzanne Husseini; The Soup Sisters Cookbook: Over 100 Recipes to Warm Hearts¦ One Bowl at a Time by Sharon Hapton and illustrator Pierre A. Lamielle; and Supergrains by nutritionist Chrissy Freer.

McCullough, the long-time publisher of Whitecap Books, joined Random House in June following the collapse of distributor H.B. Fenn and Company. Whitecap was the largest Canadian-owned publisher with distribution through the defunct firm.

In a press release, McCullough said the following:

“I am delighted to publish books that satisfy people’s appetite for life. Appetite by Random House operates as a boutique imprint which benefits from the expertise and resources of a large publishing company. As this list highlights, cookbooks are my first love, but Appetite by Random House will publish an array of lifestyle titles in the seasons to come.