Quill and Quire

Sales and Marketing Intern (12-wk paid internship)

University of Toronto Press Published: July 20, 2022
Location
Toronto
Job Type
Internship
Category
Default
Date Posted
2022/07/20
Application Deadline
2022/08/19

Description

Come join our incredible Book Publishing team!

Here’s our current opening:

Position: Sales and Marketing Intern (12-wk paid internship)

Reports to: Senior Marketing Manager

Division: Book Publishing

Location: Ontario (remote/hybrid)

Here’s what you’ll be doing….

During this 12-week internship, you will gain valuable knowledge about the Canadian book publishing industry, with a particular focus on sales and marketing. Each week, you will work closely with experienced members of our sales and marketing team, tackling projects such as preparing for trade sales presentations, building digital marketing campaigns around specific books, and assisting in advertising and publicity plans for forthcoming titles. In addition, we will ensure that you are exposed to and interact with other departments and areas of book publishing, such as editorial and production. The successful candidate will acquire a range of valuable skills and experiences and should finish the internship with a clear understanding of what a career in book publishing entails.

We are committed to making UTP a great place to work by addressing and challenging systemic inequities. This internship position has been created in order to increase entry-level opportunities for those from communities and backgrounds that have been underrepresented in the Canadian publishing industry. We hope to do our part in reconciling this underrepresentation and welcome those of all genders, sexualities, ethnicities, races, and abilities who are interested in starting a career in publishing to apply.

Key responsibilities:

Sales:
• Assist in preparing materials for presentations to sales teams
• Attend virtual sales meetings with agents and distributors in Canada and the United States
• Build seasonal and themed digital catalogues in digital sales platforms such as CataList, Bookmanager, and Edelweiss
• Add premium content to Amazon.com and Amazon.ca book pages for key titles

Digital Marketing:
• Build website landing pages to help promote sales and seasonal promotions
• Write social media copy for a select number of books, organize relevant assets, and then build out and schedule these social media campaigns and report on campaign metrics
• Assist with building and promoting an Instagram Shop and mobile marketplace
• Assemble book slideshow videos for YouTube in select subject areas
• Write and/or curate a series of blog posts around specific books; contribute a series of blog posts about the internship experience
• Assist with metadata entry and corrections for a select list of titles

Publicity:
• Research and assemble robust media contact lists around key titles for upcoming seasons
• Build lists of influencers and relevant podcasts around key titles for upcoming seasons
• Assist with organizing virtual and in-person book launches

Book Reviews and Awards:
• Read through published book reviews and pull out useful excerpts for promotional purposes
• Craft entries for book award submissions
• Work with our distributor to send out books for review and award consideration

Advertising:
• Craft copy for advertising campaigns
• Work with our graphic designer to brainstorm creative concepts for book trailers
• Conduct outreach to emerging advertising outlets

Exhibits:
• Assist in selecting relevant booklists for display and promotion at conferences, industry events, and exhibits
• Assist in building out virtual display booths

Here’s what we are looking for:

Knowledge, Skills, and Attributes:

• Interested in learning about the publishing industry
• Independent and self-sufficient
• Critical thinker with keen problem-solving skills
• Able to write creatively, clearly, and compellingly
• Team player with a positive and enthusiastic attitude
• Proficiency with Microsoft Office and an ability to learn new online software and apps
• Enrolled in/completion of a post-secondary program at the college or university level, or equivalent work experience
• Values matter to you. You bring your whole self to work and you live our values of accountability, innovation, respect, and customer focus

About our Book Publishing team

The Book Publishing Division has a staff of over 40 full-time and contract employees and operates out of 800 Bay Street, Toronto. With the publication of influential authors and award-winning research, as well as a continuing dedication to groundbreaking new scholarship and innovative texts, UTP has firmly established its reputation for excellence. Books published by UTP are written for intellectually curious readers, academics, researchers, students, and practitioners. Our authors come from around the world and we serve a global market.

About University of Toronto Press

Our organization is steeped in a rich history (UTP was founded in 1901) and today is Canada's leading scholarly publisher and one of North America’s premier academic presses. We have published over 6,500 books and each year we publish approximately 200 new scholarly, course, and general interest books in both print and ebook and more than 40 Journals. Our authors praise us for our commitment to quality and innovation and for our ability to successfully market books both in North America and around the world. We are honoured and proud that many of our books have received a number of awards.

Through the operation of several complementary divisions, it is our mission to publish exemplary works of scholarship, and to disseminate knowledge widely for the benefit of society. In addition to publishing books, we own and publish numerous high profile scholarly journals, distribute books to a broad range of other publishers through our warehouses in Toronto and Buffalo and operate highly regarded and successful campus stores for the University of Toronto.

As the leading university press in Canada and one of the largest in North America, we acknowledge our role and responsibility in effecting positive change. With this, we seek to continuously improve the diversity and representation of our publications and the clients we represent, as well as within the makeup of our organization. With strong commitment from leadership, we are collectively bringing forward change across the organization, both within our company culture and in our publishing, distribution, and retail endeavours. UTP operates with mutual trust, respect, and integrity as we strive to identify and remove barriers. We are committed to making UTP a great place to work by addressing and challenging systemic inequities.

Interested in applying?

Please visit our website to apply online https://utorontopress.com

We truly thank all applicants for their interest in joining the Press, only those candidates considered for an initial interview will be contacted.

The University of Toronto Press encourages applications from all qualified candidates. If you need accommodation at any stage of the application process or want more information on our accommodation policies, please contact Human Resources at 416.978.2239 ext. 2255.