Ambassadors from the Toronto Public Library will march today in an effort to promote the use of the city’s libraries, in honour of the opening of the system’s 100th branch in Scarborough on May 20.

Starting at 12:30 p.m., the “TPL100” will walk from the Toronto Reference Library to Nathan Phillips Square handing out bookmarks, encouraging residents to register for a library card, and sharing 100 reasons why Torontonians should make more use of their local libraries.

The campaign #TPL100 – which features memorabilia, video messages, and an advertising partnership with the Toronto Star – will resume on social media through June and includes community-outreach initiatives involving all 100 of the city’s branches. Mayor John Tory is on board, saying in a press release:

The diversity of Toronto is reflected in each of our 100 libraries. The way Toronto libraries connect people to their neighbourhoods is a model for cities worldwide. I look forward to visiting the new branch in Scarborough and I encourage Torontonians to take advantage of the great programs the library offers.