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Quillcast episode six: Steve Rubin on publishing by instinct, Rob Lowe, and the art of creating bestsellers

Quillcast is a podcast series from Quill & Quire featuring behind-the-scenes conversations with authors and publishing insiders.

In this episode, U.S. publishing executive Steve Rubin discusses the art of creating bestsellers in an industry in flux.

Rubin started his book-publishing career in 1984 as an executive editor at Bantam Books. In 1990, he was appointed president and publisher of Doubleday, and by 1995 was based in London as chairman and CEO of Bantam Doubleday Dell International. In 2009, he joined Henry Holt & Company as president and publisher. The authors he has published include John Grisham (The Firm), Dan Brown (The Da Vinci Code), and Hilary Mantel (Wolf Hall).

Rubin was in Toronto last year as a guest of the International Visitors Programme, which runs in conjunction with Toronto’s International Festival of Authors. He delivered this keynote to a packed house of industry professionals from Canada and around the world.

Quillcast is produced with media partners The Walrus, Open Book: Ontario, and Open Book: Toronto, with support from Toronto Life. This project has been generously supported by the Ontario Media Development Corporation’s Entertainment and Creative Cluster Partnerships Fund.

Subscribe to the podcast in iTunes.