The first question author Allan Peterkin asks in his new book is, “What kind of moron would write a book about fridge art?” The real question is: who would want to read it? Hands-on, creative kids who are looking for unusual art projects? Budding scientists who want to explore the science and psychology of refrigerators? Hard to say, and it’s likely that both audiences will be disappointed. This is neither a science nor an art book, but rather a well-written hodgepodge of facts, activities, and history presented humorously and very attractively.

For the creative, hands-on artist, this book provides instructions for making fridge magnets that range from simple (glue small item to magnetic backing) to complex projects requiring scanners, printers, and specialized software. For kids wanting to exercise their entrepreneurial spirit, Peterkin offers an eight-step business plan for starting a world-dominating fridge magnet empire.

The author, a doctor of psychology at the University of Toronto, steps into another realm completely when he suggests analyzing how families get along by examining their fridge art to look for narcissists (lots of mirrors), dominators, and collaborators. Would any young reader care?

Some pages are heavy on text, but illustrator Mike Shiell contributes mightily with vivid, energetic drawings, and the layout – considering how much material is packed into this book – doesn’t overwhelm the eye. Although Peterkin’s writing style is engaging and humorous, young readers may find themselves lost in a book that doesn’t seem to know exactly who its audience is or what it’s trying to achieve.