Wall Street Journal media reporter Jeffrey Trachtenberg gives the Media Bistro site his take on a few of publishing’s recent hot topics, including technology, genre trends, and someone named James Frey. He also discusses the blog-to-book phenomenon, suggesting that while a blog may not be a guarantee of authorial success, it probably can’t hurt. Says Trachtenberg: “It is a significant advantage for authors to have what the industry calls a ‘platform,’ be it a show on radio or TV, a newspaper column, or, increasingly, a popular blog. Book publicists can only do so much.”

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Click here for the Media Bistro Q&A with Jeffrey Trachtenberg