Quill and Quire

Communications and Social Media Specialist

Orca Book Publishers Published: September 23, 2022
Location
Victoria
Job Type
Full-time
Category
Default
Date Posted
2022/09/23
Application Deadline
2022/10/07

Description

Orca Book Publishers is a successful, growing, independent Canadian children’s book publisher. With over 1200 active titles in print and digital formats and 90 new titles/year, we have a vibrant, well-respected publishing program. We are looking for a professional, motivated person to join our marketing team. The ideal candidate will bring a passion for books, strong organizational skills and a willingness to work with an amazing team. Our preference is for someone who can work in in our office in Victoria, BC, although we will consider an applicant from outside of Victoria.

Duties and Responsibilities:

Overview: Promote Orca titles, authors and brand online through a cohesive and organized presence across newsletters, social media platforms and blog. Create and manage campaigns collaboratively with the marketing and sales teams, including writing online and print copy for a variety of audiences.

  • Manage a comprehensive newsletter schedule with multiple content creators and audiences, such as authors, booksellers, teachers, librarians and wholesalers.
  • Write and lay out newsletter content in collaboration with the marketing and sales teams. Deploy and track newsletters according to the schedule.
  • Create and schedule for Orca's social media accounts, including maintaining a calendar of all posts and ongoing campaigns.
  • Monitor social media channels to engage with the public and respond to questions. Support our authors’ social media presences and promote their events.
  • Seek out ways to optimize our online engagement via creative content, targeted ads and industry partnerships. Administer a monthly social media advertising budget. Build and maintain a list of influencer contacts.
  • Provide regular reporting and analysis on social media and newsletter campaigns.
  • Work with the design team to create assets for newsletters, social media and other marketing promotional materials.
  • Craft and revise press releases, pitches, letters, taglines and other marketing copy as needed, including working on metadata and book cover copy.
  • Maintain a list of media contacts and disseminate press releases.
  • Oversee the Orca blog: create content, write posts, interview authors and promote on social media.
  • Produce and edit promotional video content: author interviews, book trailers and other videos as needed. Manage Orca’s YouTube channel.
  • Attend and assist in the execution of local Orca events.

Qualifications:

  • Background and education in Writing, Communications, English, Journalism, Marketing and/or Publishing. Publicity experience is an asset.
  • Exceptional writing skills; ability to modify writing tone to the audience. Copyediting and proofreading skills are an asset.
  • Expert knowledge of contemporary social media, especially Facebook, Twitter, Instagram, Tiktok, Pinterest and LinkedIn. Ability to understand the different audiences for each. Experience with social media advertising is a plus.
  • Highly efficient and organized; proven leadership and project-tracking skills along with the ability to multi-task and prioritize work across many projects at once.
  • Keen interest in the Canadian children’s book publishing industry.
  • Ability to work independently, with excellent time-management skills and attention to detail.
  • Ability to collaborate with a team and contribute to a supportive environment.
  • Proficiency in MS Office, Adobe Acrobat, Google Drive and other general office software.
  • Experience with project management software like Asana, social media management software like Hootsuite, or email programs like Constant Contact or MailChimp is an asset.
  • Understanding of basic design principles with an eye for beautiful, effective and eye-catching design. Ability to create visual content for social media using software like Canva is an asset.
  • Enjoy working with people and other animals in an office environment.

Orca Book Publishers is an inclusive employer with a passion for books that matter. We are strongly committed to diversity within our community and especially welcome applicants who may contribute to the further diversification of ideas.

We are also committed to ensuring that young readers see themselves reflected in the books they read. We aim to produce books that illuminate the experiences of people of all ethnicities, people with disabilities and people who identify as LGBTQ+. We have a particular interest in publishing books that celebrate the lives of Indigenous people. Our fiction includes characters from diverse backgrounds and unique family structures, and our global nonfiction celebrates the variety of ways people live and educates readers about important issues. Providing young people with exposure to diversity and the opportunity for social change through reading creates a more compassionate world. We encourage applicants to learn more about us at www.orcabook.com.

We strive to make our recruitment, assessment and selection processes as accessible as possible. If you require any accommodations at any point during the application and hiring process, please contact jobs@orcabook.com. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. We offer a competitive salary and benefits package.

Please send resume and cover letter by October 7, 2022, to jobs@orcabook.com. We thank all who apply; only those candidates who are shortlisted will be contacted.