65 key titles your store or library shouldn’t be without
How to create a bestselling business book
Executive class
Like many independents, Books for Business thrives by selling a lot more than books
Branded!
Pairing up with corporate partners minimizes risks – and maxes sales
Balancing act
To stay alive in the competitive 90s, businesses are having to combine technie know-how with global marketing savvy
Shields writing mini-bio
Location, location, location
Chapters finds bios do better without own section
ECW goes to Hollywood
The press embraces the celebrity bio without forgetting its literary roots
Squeeze play
Abridging books for audio is an art that few have mastered
Selling suspense
Audio mystery publisher Tangled Web is racking up awards. Its secret? Good readers, smart partners
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