Customers who buy a book from Amazon.ca between now and Oct. 23 will be taking part in a new initiative that will put $100,000 worth of new books into the hands of children this holiday season.

When buyers purchase one of the “buy a book, give a book” titles on the site, Amazon Canada will donate $1 to First Book Canada, up to $100,000. Every $1 donated will result in one brand new book being given to a child who wouldn’t otherwise have access to it. First Book Canada, a Mississauga-based organization, will deliver the books to children across Canada in November via its various distribution centres and network of educators.

“We already know this remarkable donation from Amazon Canada is going to be a game changer for thousands of Canadian children this season,” said Tom Best, executive director of First Book Canada. “Fuelled by the kindness of their Canadian customers, Amazon Canada has provided us with the most generous and lasting gift of all: books that will open doors of possibility and learning for children in need.”

Since 2009, First Book Canada has distributed more than six million new books to hundreds of thousands of children across Canada, in an effort to build home libraries for children in need.