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Indigo launches in-store baby concept shop

(CNW Group/Indigo Books & Music)

There’s plenty for readers-in-training to drool over inside Indigo Books & Music’s new store within a store.

Indigobaby, a 1,500 square-foot space located in Toronto’s Sherway Gardens, expands the department store’s gift registry service with events, books, and more than 575 products.

In a press release, Indigo president Kirsten Chapman said, “Our customers have been enjoying our extensive baby selection, including parenting books and baby’s first library, as well as trusted in-store advice for more than 20 years. This new concept shop was a natural extension for us as being a destination for all things baby.”