The Literary Press Group has launched a campaign to underscore the value of independent Canadian literary presses. The #ReadUp campaign features four origami animals made from the pages of an acclaimed small-press title: Kaie Kellough’s Dominoes at the Crossroads (Véhicule Press), Katłįà’s Land, Water, Sky/Ndè-Tı-Yat’a (Fernwood Publishing), Tea Mutonji’s Shut Up You’re Pretty (Arsenal Pulp Press), and Waubgeshig Rice’s Moon of the Crusted Snow (ECW Press).

The campaign links to All Lit Up, a site supported by the LPG to advocate for Canadian books and publishers. The site includes a map of indie bookstores as well as a list of stores by province.