Dear Agony Editor,

My publisher showed me the cover design for my debut novel. I don’t like it at all. This is casting a shadow over what should be an exciting time. I’m not clear how much say an author has when it comes to the cover design of their book. What’s the best way to handle this?

Signed,

Judging a Book

Dear Judging a Book,

I understand your disappointment, especially given this is your first novel. 

I turned to book designer Ingrid Paulson to weigh in on how to address your concerns. 

“Your publisher doesn’t want to run the risk of publishing your work using a cover you detest, so speak up,” she said. “If possible, talk with them live rather than using email – it can lead to better results.” 

For advice on how to have that conversation, Paulson offered up the following: “First, ask the publisher to explain why this cover was chosen. Although authors look at a cover as a ‘forever design,’ the other job of a cover is as a marketing tool: a catchy design aimed to stop eyeballs for one to three seconds as readers rove over a table, shelf, or online carousel. So, this design may be highlighting themes or an aesthetic that sales and marketing feel will better excite the reading public. 

“Second, instead of making design suggestions, talk about what you do or don’t like using descriptors and emotive words, and perhaps describe what you hope to see the same way. Do you think it looks too quiet? Too loud? Dull? Strong? Weak? Were you hoping the title would look more era-specific? If you think something needs to stand out, say ‘more prominent’ instead of ‘bigger.’ If the fonts aren’t right, try to find words to describe why they don’t work rather than ask to see different options, which is too vague a directive for the designer to follow. 

“Be honest if your critique is personal. Some people hate purple, others can’t stand sans serif typefaces. Let your publisher know which part of your critique is your own personal taste. Lastly, a cover can help to sell a book, but it’s never the only reason anyone picks it up. There’s stronger evidence that a good publicity push and word of mouth is more effective. And there’s always the opportunity to get it right with your next novel.” 

Wise words from a professional. I hope this helps – and a big thanks to Paulson and all the other book designers out there who rise to the challenge of book design every day. They don’t always get the proper recognition they deserve.