Kobo has announced a new annual prize for emerging writers in the categories of literary fiction, non-fiction, and genre fiction (with a different genre recognized each year, starting with mystery).

The prize is open to both traditionally published and self-published authors from Canada who released their debut title the year prior. The title must be available on Kobo.com.

Prizewinners will each receive $10,000 cash and promotional, marketing, and communications support, as well as access to Kobo experts for publishing advice.

Established Canadian authors will select the winners from a shortlist culled by Kobo booksellers based on “a combination of literary merit and reader engagement,” which takes into account Kobo completion rates, reviews, and ratings of each title. Rogers Writers’ Trust Fiction Prize winner and Scotiabank Giller Prize finalist Miriam Toews will serve as the judge of the literary fiction category, Charles Taylor Award–shortlisted Charlotte Gray will judge non-fiction, and best-selling Ava Lee series author Ian Hamilton will judge genre fiction.

Both publishers and authors can nominate books published in 2014 at kobo.com/emergingwriter until March 31. Winners will be announced in June.