Quill and Quire

Libraries

« Back to Omni
Articles

Toronto Public Library rebrands with new logo

The Toronto Public Library is sporting a new look with its new logo. The updated design represents the first step in the system’s new “Activate Something Great” brand-identity campaign.

The logo features a new font and colours “that reflect the energy and vibrancy of our city, our people, and our library.”

The campaign was led by Toronto agency Trajectory.